Social media aligned with business goals provides effective social media marketing. It is generally accepted now that social media must be a part of any brand’s marketing and digital strategy. It is also slowly becoming accepted that social media strategy must be an integrated part of the entire business, and must be aligned with the brand’s overall business objectives. But that’s a pretty tall order in the modern integrated enterprise comprised of marketing, legal, regulatory compliance, and risk management
departments. Sound social media strategy must be foundational and integrated in the business. Social media strategy solutions from Meiti use discovery and a consultative approach to find a brand’s social brand identity and social media program strategy. Strategists from Meiti, through social audits, and business and competitive analysis, cooperatively build with the brand the foundation of a brand’s social media strategy.
ENGAGEMENT – Conversational Content deepens Customer relationships
Typical social media programs accrue fans but don’t drive dialogue that translates into reach, loyalty, word-of-mouth, customer satisfaction, and sales. The challenge is to drive true relationship, rather than just volume metrics.
1) Strategic framework connects business goals to social implementation.
2) Cultural model defines how customers will experience the brand in social media.
The Meiti social engagement solution stimulates the attention of your customers. We guides their emotional experiences to care about your brand, remember it, come back for more, and bring their friends with them.
MODERATION – Human moderation protects the brand in social media
Users upload billions of pieces of content every month across social channels.
At any time there might be a customer inquiry to respond to, a good comment to leverage, a bad comment to mitigate, or an ugly social media crisis to manage-but finding, tracking, and prioritizing issues is daunting.
Providing moderation is challenging due to sheer volume, multiple pages, round-the-clock coverage needs, or the juggling of numerous languages.
INSIGHT-Social Listening data in context provides true sentiment and conversational analysis so you can take action.
With billions of pieces of content being uploaded every month across the Internet, how can a brand be aware of mentions and opportunities on an efficient and timely basis? Many organisations have tools for scraping, but don’t have people with the proper skill set to provide social media listening, analysis, and recommendations. They are unable to answer questions such as, what are my customers thinking, what can I learn about my competitors, what can I learn that will inform my business and product decisions?
Translation services play a crucial role in breaking language barriers and facilitating effective communication across cultures. These services involve the accurate and professional translation of content from one language to another, ensuring linguistic and cultural accuracy.
Professional translation services encompass a wide range of industries and documents, including legal, medical, technical, and marketing materials. Expert translators ensure that the essence, tone, and nuances of the source text are preserved, allowing businesses to effectively reach their target audience in different language markets.
By leveraging translation services, businesses can expand their global reach, penetrate new markets, and establish a strong international presence. Accurate translations facilitate understanding, foster trust, and enable effective communication with diverse audiences worldwide.
SEM, or Search Engine Marketing, is a powerful digital advertising strategy that aims to increase your online visibility and drive targeted traffic to your website. By leveraging paid search advertising platforms like Google Ads, Bing Ads, and Yahoo Gemini, SEM enables businesses to place ads prominently in search engine results pages. Through careful keyword research, ad creation, and bid management, SEM allows you to reach potential customers at the right moment when they’re actively searching for products or services related to your business.
With its ability to deliver immediate results, measurable ROI, and precise targeting options, SEM is a valuable tool for businesses looking to expand their online presence and drive conversions. By optimizing campaigns and continuously monitoring performance, SEM helps businesses increase brand awareness, generate leads, and boost sales. With SEM, you can tap into the vast online market, strategically position your ads, and connect with potential customers who are actively seeking what you offer, maximizing your chances of success in the competitive digital landscape.
SEO, or Search Engine Optimization, is a vital digital marketing service focused on improving your website’s visibility in organic search engine results. Through keyword research, on-page optimization, and technical enhancements, SEO enhances your site’s chances of ranking higher in search engine rankings.
By optimizing your website’s content and structure, SEO helps search engines understand your site’s relevance and value, leading to increased organic traffic. SEO strategies include optimizing meta tags, improving site speed, building quality backlinks, and creating engaging and informative content.
With SEO, you can attract relevant organic traffic, improve user experience, and establish credibility and authority in your industry. A well-executed SEO strategy can drive long-term sustainable traffic, boost conversions, and enhance your online presence.